Saturday, August 29, 2009

Wear Joaquin

You like fashion? You also like literature? Here's something that brings those two elements together.

Freeway honors Philippine National Artists by designing clothing collections that showcase the artists' works. The first set features Nick Joaquin. It's a scrumptious, artistic collection of t-shirts, blouses, jackets, and dresses.

I love the way the text takes as much space as the imagery. And if you're ever stuck in an elevator/waiting room/queue without a book, you can read your shirt.

Freeway does not seem to have a website, but google led me to this site that shows off the collection: http://fashion-flick.blogspot.com/2009/08/freeway-loves-art-nick-joaquin.html

Gorgeous, huh? I know you want a piece of that.

It's a bummer though that I wasn't able to buy anything. I'm way off the size chart of Philippine apparel, so I was ready to go for a bag. But there's no bag; just a tiny kikay pouch. And really, my closet will vomit the kikay pouch if I attempt to add another to the 2 million I already have. I need something I can use, sling on my shoulder, and show off so people will say, "Wow, that's Nick Joaquin." And I will beam and carry a silly grin while thinking of myself as some kind of cool, nationalistic, literate dudette with socially-relevant fashion tastes.

Oh well, maybe I will come back to their stores one of these days to try on a men's shirt.

But for you, my lithe friends, I encourage you to check this out and get yourself a limited edition. Wear Joaquin. If you have 2 navels, now is the time to show them off. Let's support Freeway as they support our artists.

Up next for the holidays is a collection paying homage to Ang Kiukok. I can't even begin to articulate how excited I am about that collection as well, and it will break my materialistic, pa-cultured heart to leave empty handed, because here finally is my chance of having a bit of Ang Kiukok without having to pawn my husband.

Freeway people, make sure you include a tote or messenger bag for the Ang Kiukok set, okay?

1 comments:

Peter said...

Hi, Gege! Are you familiar with Nick Joaquin's Pop Stories for Groovy Kids? I read those when I was growing up, and I've been looking for copies ever since.